Marketing Communications seeks to provide an academic perspective, enabling both practitioners and students to consider the subject from a more critical and analytical position. Marketing and corporate communications are considered as a form of organisational communication activity, using relationship marketing principles as the base. Recommended for use on undergraduate marketing units and postgraduate programmes where marketing/corporate communications units are offered. Also essential for CIM Diploma students studying ...
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Marketing Communications seeks to provide an academic perspective, enabling both practitioners and students to consider the subject from a more critical and analytical position. Marketing and corporate communications are considered as a form of organisational communication activity, using relationship marketing principles as the base. Recommended for use on undergraduate marketing units and postgraduate programmes where marketing/corporate communications units are offered. Also essential for CIM Diploma students studying for the Marketing Communications Strategy unit. *New chapters on evaluating advertising, sponsorship, direct marketing, integrated marketing communications, internal marketing communications, developing marketing communications plans, ethics, cross-border communications. *Integrates aspects of strategic management. *Explains the context in which many promotional decisions are made. *Offers a framework for the practical development of marketing communication strategy.
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Add this copy of Marketing Communications: Contexts, Contents and to cart. $4.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by Pearson P T R.
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Add this copy of Marketing Communications: Contexts, Contents and to cart. $20.46, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by Prentice Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9780130102294.
Add this copy of Marketing Communications: Contexts, Contents and to cart. $20.46, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by Prentice Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9780130102294.
Add this copy of Marketing Communications-Contexts, Contents and to cart. $40.84, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1999 by Prentice Hall.
Add this copy of Marketing Communications-Contexts, Contents and to cart. $41.31, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES, published 1999 by Prentice Hall.
Add this copy of Marketing Communications: Contexts, Contents and to cart. $48.73, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Pearson P T R.
Add this copy of Marketing Communications to cart. $55.25, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1999 by Prentice-Hall.
Add this copy of Marketing Communications: Contexts, Contents and to cart. $16.38, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Financial Times/ Prentice Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9780130102294.
Add this copy of Marketing Communications (Second Edition) to cart. $16.99, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 1998 by Financial Times/ Prentice Hall.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of Marketing Communications (Second Edition) to cart. $18.23, good condition, Sold by Greener Books rated 4.0 out of 5 stars, ships from London, UNITED KINGDOM, published 1998 by Financial Times/ Prentice Hall.
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Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
