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Marketing Analytics: A Machine Learning Approach

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Marketing Analytics: A Machine Learning Approach - Mansurali, A (Editor), and Jeyanthi, P Mary (Editor)
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A comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automate analytical model building. It covers segmentation and targeting, statistics, marketing metrics, buying behavior, neuromarketing techniques, new product development, web and social media analytics, etc.

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Marketing Analytics: A Machine Learning Approach 2023, Apple Academic Press

ISBN-13: 9781774910887

Hardcover

Marketing Analytics: A Machine Learning Approach 2022, Apple Academic Press

ISBN-13: 9781774910894

Unknown binding