This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; ...
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This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
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Add this copy of Market Segmentation to cart. $2.49, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1994 by Irwin Professional Publishing.
Add this copy of Market Segmentation: Using Demographics, Psychographics to cart. $5.95, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 1994 by Irwin Professional Publishing.
Add this copy of Market Segmentation: Using Demographics, Psychographics to cart. $30.60, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Probus Pub Co.
Add this copy of Market Segmentation: Using Demographics, Psychographics to cart. $50.70, new condition, Sold by Just one more Chapter rated 5.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1993 by Probus Pub Co.
Add this copy of Market Segmentation: Using Demographics, Psychographics to cart. $75.30, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Probus Pub Co.
Add this copy of Market Segmentation: Using Demographics, Psychographics to cart. $79.72, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 1993 by Probus Pub Co.
