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Market Response Models for the Analysis of New Products (Classic Reprint)

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Market Response Models for the Analysis of New Products (Classic Reprint) - Urban, Glen L
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Excerpt from Market Response Models for the Analysis of New Products A number of alternate market response models could be used in analyzing the strategy for a new product. These models represent vary ing levels of detail. For example, a simple breakeven analysis reflects a low degree of detail while a micro - analytic simulation represents a high degree of detail.5 Between these extremes are single variable and multivariable macro models. These may be single equation or multi - equation models. The question to be ...

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Market Response Models for the Analysis of New Products (Classic Reprint) 2018, Forgotten Books

ISBN-13: 9781330294918

Trade paperback

Market Response Models for the Analysis of New Products (Classic Reprint) 2018, Forgotten Books

ISBN-13: 9780260033925

Hardcover