Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization's environment to predict future outcomes better and to improve decision making. The field of competitive intelligence is studied by a diverse research community. Contributions ...
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Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization's environment to predict future outcomes better and to improve decision making. The field of competitive intelligence is studied by a diverse research community. Contributions to this field are made to aid States on a national, regional, and local level as well as to aid the military, non-profit organizations, and private companies. These contributions are mostly done in isolation, even though all these fields of study have much in common. The authors draw from these various fields and provide the essential insights to aid management thinking.
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Add this copy of Market Intelligence: Building Strategic Insight to cart. $35.81, fair condition, Sold by Goodwill Industries rated 4.0 out of 5 stars, ships from Miami, FL, UNITED STATES, published 2009 by CBS Press.
Add this copy of Market Intelligence: Building Strategic Insight to cart. $42.56, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Copenhagen Business School Press.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Market Intelligence: Building Strategic Insight to cart. $42.79, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Copenhagen Business School Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Market Intelligence: Building Strategic Insight to cart. $71.27, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 2009 by Copenhagen Business School Pr.
Add this copy of Market Intelligence: Building Strategic Insight to cart. $73.35, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by CBS Press.
