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Managing Quality: The Strategic and Competitive Edge

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Managing Quality: The Strategic and Competitive Edge - Garvin, David A
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A devastating indictment of American merchandise quality, this challenging masterwork explores every dimension of product quality, its strategic and competitive implications and the meaning of quality to manufacturers, marketers, suppliers and customers.

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Managing Quality: The Strategic and Competitive Edge 1988, Free Press, New York, NY

ISBN-13: 9780029113806

Hardcover