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Managing New Product and Process Development: Text Cases

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Managing New Product and Process Development: Text Cases - Clark, Kim B, Professor, and Wheelwright, Steven C, Professor
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Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

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Managing New Product and Process Development: Text Cases 1992, Free Press, New York, NY

ISBN-13: 9780029055175

Hardcover