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Managing Global Innovation

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Managing Global Innovation - Boutellier, Roman, and Gassmann, Oliver, and Zedtwitz, Maximilian Von
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Compiling empirical research from more than 240 interviews with directors from corporations such as Xerox, Hitachi, and Schindler, the authors present new concepts and trends in global research and development management. Case studies from 18 best-practice global companies offer detailed answers to the most pressing challenges for mastering international innovation.

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    • Title: Managing Global Innovation by Roman Boutellier; Oliver Gassmann; Maximilian Von Zedtwitz
    • Publisher: Springer Nature
    • Print ISBN: 9783540668329, 3540668322
    • eText ISBN: 9783662042502
    • Edition: 2000 2nd edition
    • Format: PDF eBook
    $26.70
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