Managing Enterprise Content: A Unified Content Strategy

We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model. Read More

We can't just design content for one channel, device or medium anymore; we need to design responsive structured content to reach customers anytime, anywhere, and on any device. And we can't do that until we can define how each element associated with a content object should be effectively written to respond to different customer needs and context of the content as well as changes in display and different capabilities of devices. This book presents a unified content strategy model. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $45.99 Title: Managing Enterprise Content by Ann Rockley; Charles Cooper Publisher: Pearson Technology Group Print ISBN: 9780321815361, 032181536X eText ISBN: 9780132931649 Edition: 2012 2nd edition Format: EPUB eBook	$45.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ