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Content Strategy 101: Transform Technical Content Into a Business Asset

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Content Strategy 101: Transform Technical Content Into a Business Asset - O'Keefe, Sarah S, and Pringle, Alan S, and Rockley, Ann (Foreword by)
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Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization-it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.

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Content Strategy 101: Transform Technical Content Into a Business Asset 2012, Scriptorium Publishing Services, Inc.

ISBN-13: 9780982811849

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