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Management Internationaler Dienstleistungen Mit 3k: Konfiguration - Koordination - Kundenintegration

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Management Internationaler Dienstleistungen Mit 3k: Konfiguration - Koordination - Kundenintegration - Holtbr?gge, Dirk (Editor), and Holzm?ller, Hartmut H (Editor), and Von Wangenheim, Florian (Editor)
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Dienstleistungsunternehmungen, die in verschiedenen L???ndern t???tig sind, m???ssen nicht nur spezifische Strategien f???r die einzelnen Auslandsm???rkte entwickeln, sondern ihre in- und ausl???ndischen Engagements auch in eine globale Unternehmensstrategie integrieren, um dadurch l???nder???bergreifende Wettbewerbsvorteile zu erzielen. Dazu dienen vor allem drei Instrumente: die l???nder???bergreifende Konfiguration der Wertaktivit???ten, deren unternehmensinterne Koordination und die Kundenintegration.

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    • Title: Management Internationaler Dienstleistungen Mit 3k by Author
    • Publisher: Springer Nature
    • Print ISBN: 9783834917782, 3834917788
    • eText ISBN: 9783834994769
    • Edition: 2009 2009 edition
    • Format: PDF eBook
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