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Appropriate for Hospitality Management and Restaurant Management courses within Culinary Arts and Hospitality Management departments. This text focuses on Hospitality Management and Restaurant Management topics. It includes essential content plus learning activities, case studies, professional profiles, research topics and more that support course objectives. The text and exam are part of the ManageFirst Program (R) from the National Restaurant Association (NRA). This edition is created to teach restaurant ...

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    • Title: Managefirst: Hospitality & Restaurant Marketing by National Restaurant Association
    • Publisher: Pearson Education (US)
    • Print ISBN: 9780132116138, 0132116138
    • eText ISBN: 9780133361902
    • Edition: 2012 2nd edition
    • Format: PDF eBook
    $29.99
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