Offers a unique set of proven strategies that turn coventional marketing wisdom upside-down. Here is a complete program for turning any business into a concern that customers seek out on their own. Shows that the role of marketing is to give people bold reasons for becoming customers and clients of their own accord through magnet marketing. Argues against such inefficient techniques as cold-calling and price-slashing and instead proposes sound techniques for attracting the best clients and most profitable accounts--and ...
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Offers a unique set of proven strategies that turn coventional marketing wisdom upside-down. Here is a complete program for turning any business into a concern that customers seek out on their own. Shows that the role of marketing is to give people bold reasons for becoming customers and clients of their own accord through magnet marketing. Argues against such inefficient techniques as cold-calling and price-slashing and instead proposes sound techniques for attracting the best clients and most profitable accounts--and shows how to keep them once you've got them.
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Add this copy of Magnet Marketing: the Ultimate Strategy for Attracting to cart. $35.31, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 1991 by Wiley.
