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MKTG - Hair, Joe, and Lamb, Charles, and McDaniel, Carl
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Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and ...

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MKTG 2024, South-Western College Publishing, Florence

ISBN-13: 9780357929216

14th edition

Paperback