M-Commerce: Experiencing the Phygital Retail

This book presents a pragmatic approach to understanding and capitalizing on the new m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. Read More

This book presents a pragmatic approach to understanding and capitalizing on the new m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $82.48 (Expires Jan 11, 2025) 365 Day Rental: $97.47 (Expires Jul 15, 2025) Title: M-Commerce Publisher: Taylor & Francis Print ISBN: 9781774634165, 1774634163 eText ISBN: 9780429946813 Edition: 2021 1st edition Format: EPUB eBook	$82.48 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ