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Green Consumerism: Perspectives, Sustainability, and Behavior

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Green Consumerism: Perspectives, Sustainability, and Behavior - Malyan, Ruchika Singh (Editor), and Duhan, Punita (Editor)
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This new volume provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.

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Green Consumerism: Perspectives, Sustainability, and Behavior 2021, Apple Academic Press

ISBN-13: 9781774631836

Trade paperback

Green Consumerism: Perspectives, Sustainability, and Behavior 2018, Apple Academic Press

ISBN-13: 9781771886949

Hardcover