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Looking east looking west: Organic and quality food marketing in Asia and Europe

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Looking east looking west: Organic and quality food marketing in Asia and Europe - Slee, Bill (Editor), and Tong, Chen (Editor), and Anurugsa, Bundit (Editor)
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This book represents a unique collection of European and Asian perspectives on the production, trade and consumption of high quality food. The rapidly growing demand for organic and quality food in Europe imposes new challenges on competing food value chains. Europe, as the biggest worldwide food importer, attracts many developing and developed countries in Asia. Prospering Chinese and Thai food markets offer new opportunities for European operators. Wealthy and informed consumers on both continents search for trustworthy ...

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Looking east looking west: Organic and quality food marketing in Asia and Europe 2010, Wageningen Academic Publishers

ISBN-13: 9789086860951

Paperback