Library marketing has forged into new territory as commercial marketing and public relations methods have reached the nonprofit and educational sectors. New technologies offer multiple new avenues for promoting library products and services. In Part I of this guide, Walters, author of the classic 1992 Marketing: A How-To-Do-It Manual for Librarians, provides step-by-step guidance for each and every phase of a comprehensive marketing program: determining the mission, conducting a SWOT analysis, doing market research, holding ...
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Library marketing has forged into new territory as commercial marketing and public relations methods have reached the nonprofit and educational sectors. New technologies offer multiple new avenues for promoting library products and services. In Part I of this guide, Walters, author of the classic 1992 Marketing: A How-To-Do-It Manual for Librarians, provides step-by-step guidance for each and every phase of a comprehensive marketing program: determining the mission, conducting a SWOT analysis, doing market research, holding focus groups, planning campaigns, developing strategic marketing plans, and evaluating marketing efforts. Part II explores new techniques librarians can use including relationship marketing, marketing using listservs and Web sites, developing and using a wide variety of contact databases, and building relationships with stakeholders and donors. Clearly detailed with loads of helpful tips, this manual also covers demographic studies, outreach programs, Internet advertising, niche marketing, branding, effective competition strategy, and more. Along the way, real success stories from all types and sizes of libraries highlight proven secrets and approaches for marketing campaigns. The how-to guidance, success stories, and an accompanying CD-ROM with all the forms and other tools included in the book makes this a complete marketing action plan for libraries.
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Add this copy of Library Marketing That Works! to cart. $57.54, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2004 by Neal-Schuman Publishers.
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Add this copy of Library Marketing That Works! to cart. $87.30, fair condition, Sold by Pilkington & Sons rated 4.0 out of 5 stars, ships from Windber, PA, UNITED STATES, published 2004 by Neal-Schuman Publishers.
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Fair. 2004. Ex-Library Paperback with usual markings, stamps, and stickers. Some surface/edge wear to cover. Bent cover/pages. -Disclaimer: May have a different cover image than stock photos shows, as well as being a different edition/printing, unless otherwise stated. Please contact us if you're looking for one of these specifically. Your order will ship with FREE Delivery Confirmation (Tracking). We are a family business, and your satisfaction is our goal!
Add this copy of Library Marketing That Works! to cart. $94.86, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2004 by Neal-Schuman Publishers.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Library Marketing That Works! to cart. $122.15, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Neal-Schuman Publishers.
Add this copy of Library Marketing That Works! to cart. $171.60, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Neal-Schuman Publishers.
