Not just another introduction to marketing, ' ""Key Marketing Skills"" contains information, advice and guidance on the marketing issues of the moment, including key account management, CRM, and the impact on marketing of the e-revolution. This book and free CD ROM provides an action kit' for application to any business circumstance, whether it is in a consumer, business to business, industrial or service environment. Using live examples of good and bad marketing practice to provide insights and warnings, this book covers: ...
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Not just another introduction to marketing, ' ""Key Marketing Skills"" contains information, advice and guidance on the marketing issues of the moment, including key account management, CRM, and the impact on marketing of the e-revolution. This book and free CD ROM provides an action kit' for application to any business circumstance, whether it is in a consumer, business to business, industrial or service environment. Using live examples of good and bad marketing practice to provide insights and warnings, this book covers: * How to conduct a market audit; * Developing a marketing strategy; * Writing a marketing plan; * Segmenting your market; * Marketing and the e-revolution; * Strategies in the marketing mix; * Customer relationship marketing; * Delivering value. Includes a FREE CD ROM with a ready to use Directional Policy Matrix (DPM), the INSIGHT Marketing Planning template, interactive exercises, case studies and a presentation pack of tools and models.
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Add this copy of Key Marketing Skills: a Complete Action Kit of to cart. $12.08, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Kogan Page.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Key Marketing Skills: a Complete Action Kit of to cart. $12.08, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Kogan Page.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Key Marketing Skills: a Complete Action Kit of to cart. $15.00, very good condition, Sold by Bingo Used Books rated 4.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 2004 by LA Vergne, Tennessee, U.S.A. : Kogan Page Ltd.
Add this copy of Key Marketing Skills: a Complete Action Kit of to cart. $19.27, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Kogan Page.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1050grams, ISBN: 9780749433550.
Add this copy of Key Marketing Skills: a Complete Action Kit of to cart. $34.30, new condition, Sold by Prominent Trading Company rated 3.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2000 by Kogan Page.
Add this copy of Key Marketing Skills: a Complete Action Kit of to cart. $44.95, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Kogan Page.
