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Key Account Management Excellence in Pharma & Medtech

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Key Account Management Excellence in Pharma & Medtech - Moorman, Mike (Editor)
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Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers, and this book shows you how.

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Key Account Management Excellence in Pharma & Medtech 2022, Routledge, Oxford

ISBN-13: 9781032128580

Trade paperback

Key Account Management Excellence in Pharma & Medtech 2022, Routledge, Oxford

ISBN-13: 9781032128573

Hardcover