The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand ...
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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
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Add this copy of Kellogg on Branding: the Marketing Faculty of the to cart. $2.50, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2005 by Wiley.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Kellogg on Branding: the Marketing Faculty of the to cart. $8.99, new condition, Sold by upickbooks/Daisy Li rated 5.0 out of 5 stars, ships from Daly City, CA, UNITED STATES, published 2005 by Wiley.
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Very Good-in Very Good-dust jacket. 0471690163. Scuffs to dust jacket. Yellowing to pages. Very Good overall condition otherwise. No other noteworthy defects. No writing.; 6 X 0.99 X 9 inches; 334 pages.
Add this copy of Kellogg on Branding, Marketing Faculty of the Kellogg to cart. $14.00, very good condition, Sold by Wonderful Books By Mail rated 4.0 out of 5 stars, ships from Durham, CA, UNITED STATES, published 2005 by Wiley PUB.
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Very Good in Very Good dust jacket. 9.1 X 6.2 X 1.4 inches VERY GOOD CONDITION IN VERY GOOD UNCLIPT(S35.00) DUST JACKET. CLEAN, SOLID, BRIGHT IN SIMILAR DUST JACKET. **SIGNED BY AUTHOR "ALICE M. TYBOUT & T. Calkin." (Alilce is very readable. Calkins is a short allusion to his name.; Gold spine titles on black hard covers...DJ has WHITE TITLES ON Gold & Purple DJ...WHITE ENDPAPERS..; 352 pages; renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands.; Signed by Author.
