This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. *International examples acknowledge that integrated marketing communication exists and is practiced throughout a global community. *Real-world profiles of young executives describe a variety of jobs, career paths, and views on how to get ahead in marketing communication. *Each chapter contains an IMC in Action, IMC in Focus, and an Ethics Box.
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This book focuses on the wide range of areas included in marketing communication and the tools and techniques needed to create an integrated approach. *International examples acknowledge that integrated marketing communication exists and is practiced throughout a global community. *Real-world profiles of young executives describe a variety of jobs, career paths, and views on how to get ahead in marketing communication. *Each chapter contains an IMC in Action, IMC in Focus, and an Ethics Box.
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Add this copy of Introduction to Marketing Communications: an Integrated to cart. $3.74, good condition, Sold by Zoom Books Company rated 5.0 out of 5 stars, ships from Lynden, WA, UNITED STATES, published 1997 by Pearson College Div.
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Book is in very good condition and may include minimal underlining highlighting. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of Introduction to Marketing Communications to cart. $4.73, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1997 by Prentice Hall.
Add this copy of Introduction to Marketing Communications: an Integrated to cart. $12.75, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1997 by Prentice Hall.
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Good Condition. Used good, writing/highlighting Multiple copies available this title. Quantity Available: 22. Category: Business, Finance & Marketing; Communications & Media. ISBN: 0132690853. ISBN/EAN: 9780132690850. Pictures of this item not already displayed here available upon request. Inventory No: ABE373387894.
Add this copy of Introduction to Marketing Communications: an Integrated to cart. $16.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1997 by Prentice Hall.
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Very Good Condition. Used book, light shelf wear, very good condition, text appears very clean. binding is in good sturdy condition. Multiple copies available this title. Quantity Available: 15. Category: Business, Finance & Marketing; Communications & Media. ISBN: 0132690853. ISBN/EAN: 9780132690850. Pictures of this item not already displayed here available upon request. Inventory No: ABE333969164.
Add this copy of Introduction to Marketing Communications to cart. $19.45, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by Pearson.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1600grams, ISBN: 9780132690850.
Add this copy of Introduction to Marketing Communications to cart. $19.45, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1997 by Pearson.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1600grams, ISBN: 9780132690850.
Add this copy of Introduction to Marketing Communications to cart. $19.81, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1997 by Pearson.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1600grams, ISBN: 9780132690850.
Add this copy of Introduction to Marketing Communications to cart. $19.81, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1997 by Pearson.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1650grams, ISBN: 9780132690850.
