For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution ...
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For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292056487) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to ... to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit ...
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Add this copy of Advertising and Imc Principles and Practice, Global to cart. $2.69, good condition, Sold by Giant Giant rated 5.0 out of 5 stars, ships from Reston, VA, UNITED STATES, published 2014 by Pearson Education Limited.
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Add this copy of Advertising and Imc Principles and Practice, Global to cart. $3.52, good condition, Sold by Goodwill of Orange County rated 5.0 out of 5 stars, ships from Santa Ana, CA, UNITED STATES, published 2014 by Pearson Education Limited.
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Book has internal/external wear and/or highlighting and underlining. It may have creases on the cover and some folded pages. This is a USED book. Codes have been used. All items ship Monday-Friday within 2-3 business days. Thank you for supporting Goodwill of OC.
Add this copy of Advertising & IMC: Principles and Practice, Global to cart. $83.83, new condition, Sold by GreenGlobe rated 3.0 out of 5 stars, ships from frisco, TX, UNITED STATES, published 2014 by Pearson Education Limited.
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New. No dust jacket. ***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. International edition has different ISBN and Cover design. All textbook arrives within 5-7 business days.
Add this copy of Advertising & Imc: Principles and Practice, Global to cart. $86.85, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2019 by Pearson Education.
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