International Retailing Plans and Strategies in Asia

International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asiaas well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information ... Read More

International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asiaas well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $37.93 (Expires Nov 16, 2024) 365 Day Rental: $44.82 (Expires May 20, 2025) Buy eBook Lifetime Access: $68.95 Title: International Retailing Plans and Strategies in Asia by Erdener Kaynak; Jung-Hee Lee; John Dawson Publisher: Taylor & Francis Print ISBN: 9780789028884, 0789028883 eText ISBN: 9781317954897 Edition: 2005 1st edition Format: EPUB eBook	$37.93 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ