Skip to main content alibris logo

International Retailing Plans and Strategies in Asia

by , ,

Write The First Customer Review
International Retailing Plans and Strategies in Asia - Kaynak, Erdener, and Lee, Jung-Hee, and Dawson, John
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asiaas well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information ...

loading
International Retailing Plans and Strategies in Asia 2005, Routledge, Oxford

ISBN-13: 9780789028891

Trade paperback

International Retailing Plans and Strategies in Asia 2005, Routledge, Oxford

ISBN-13: 9780789028884

Hardcover