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International Marketing Strategy

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International Marketing Strategy - Bradley, Frank
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A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.

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International Marketing Strategy 2005, Pearson Education, New York, NY

ISBN-13: 9780273686880

5th Revised edition

Trade paperback

International Marketing Strategy 2002, Pearson Education Limited

ISBN-13: 9780273655718

4th edition

Paperback

International Marketing Strategy 1998, Prentice Hall

ISBN-13: 9780130100573

3rd edition

Hardcover

International Marketing Strategy 1995, Prentice Hall PTR

ISBN-13: 9780131495272

2nd Revised edition

Trade paperback

International Marketing Strategy 1991, Prentice Hall, New York, NY

ISBN-13: 9780133178920

Unknown binding