International Marketing is aimed primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. Due to its applied coverage, the book is also an excellent choice at MBA and post-experience levels. The book covers the entire range of international marketing topics, logically divided into four Parts: * Part One outlines the core concepts of international marketing, and discuses the environmental forces which the international marketer has to consider. * Part Two focuses ...
Read More
International Marketing is aimed primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. Due to its applied coverage, the book is also an excellent choice at MBA and post-experience levels. The book covers the entire range of international marketing topics, logically divided into four Parts: * Part One outlines the core concepts of international marketing, and discuses the environmental forces which the international marketer has to consider. * Part Two focuses on international market entry and development, addressing strategic planning for internationalisation, including preparing (through research) and executing the entry. * Part Three addresses the elements of the marketing mix that are most important for firms at the initial stage of internationalisation * Part Four discusses the marketing management issues most relevant to the expanded global operations of multinational corporations.
Read Less
Add this copy of International Marketing to cart. $50.99, good condition, Sold by Goodwill of Silicon Valley rated 5.0 out of 5 stars, ships from San Jose, CA, UNITED STATES, published 2022 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can included some highlighting and writing page and cover creases as well as other types visible wear.
Add this copy of International Marketing to cart. $51.47, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2022 by Cengage Learning.
Add this copy of International Marketing to cart. $54.18, fair condition, Sold by Goodbooks rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2022 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. This copy may contain significant wear including bending writing tears and or water damage. This book is a functional copy not necessarily a beautiful copy. Copy may have loose or missing pages and may not include access codes or CDs.
Add this copy of International Marketing to cart. $55.72, very good condition, Sold by RAINBOW-BOOKS rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2022 by South-Western College Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. The cover is clean but does show some wear. The pages show normal wear and tear. We ship Monday through Saturday and Expedited available-Safe and Secure Bubble Mailer & Shipping is made once checkout.
Add this copy of International Marketing to cart. $62.68, good condition, Sold by Collegebooksdirect rated 5.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2022 by South-Western College Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service.
Add this copy of International Marketing to cart. $77.70, like new condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2022 by South-Western College Publishing.
Add this copy of International Marketing to cart. $77.70, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2022 by South-Western College Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Used books are NOT guaranteed to contain components and/or supplements such as: Access Codes or working CD's/DVD's! ! Expedited shipping 1-3 business days;
Add this copy of International Marketing to cart. $81.76, good condition, Sold by SurplusTextSeller rated 4.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2022 by South-Western College Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of International Marketing to cart. $82.32, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2022 by South-Western College Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Intended for college/higher education audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
