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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.

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    eBook icon EPUB eBook Internal Marketing: Directions for Management

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    • Title: Internal Marketing: Directions for Management by Barbara Lewis
    • Publisher: Taylor & Francis
    • Print ISBN: 9780415213172, 0415213177
    • eText ISBN: 9781134613939
    • Edition: 2000 1st edition
    • Format: EPUB eBook
    $42.90
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