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Internal Marketing: Directions for Management

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Internal Marketing: Directions for Management - Lewis, Barbara (Editor), and Varey, Richard (Editor)
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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.

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Internal Marketing: Directions for Management 2000, Routledge, Oxford

ISBN-13: 9780415213189

Trade paperback

Internal Marketing: Directions for Management 2000, Routledge, Oxford

ISBN-13: 9780415213172

Hardcover