We're undergoing a quiet revolution. The new currency in our digital economy is information, ideas, know-how, brands, systems and data. Whether you're starting a new business, building a brand identity or launching a new product or service, you're also creating intellectual property. Do it right and the intangible assets you create could be worth more than the products or services themselves. Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual ...
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We're undergoing a quiet revolution. The new currency in our digital economy is information, ideas, know-how, brands, systems and data. Whether you're starting a new business, building a brand identity or launching a new product or service, you're also creating intellectual property. Do it right and the intangible assets you create could be worth more than the products or services themselves. Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute. Shireen Smith brings her years of experience as an IP lawyer with specialist knowledge of the digital playing field to highlight the new threats and opportunities of IP in today's global marketplace. Combining comprehensive coverage of all areas relating to IP with real case studies of IP in action, this book will enable you to... 1. Implement your ideas and unlock their full commercial potential; 2. Bullet-proof your brand and protect your best ideas; 3. Identify your most valuable intellectual property assets; 4. Harness IP to create scarcity and drive up business value; 5. Innovate and stay ahead in your industry; 6. Avoid accidentally infringing the rights of others
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Add this copy of Intellectual Property Revolution: Successfully Manage to cart. $17.16, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2015 by Rethink Press.
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New. Trade paperback (US). Glued binding. 212 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Intellectual Property Revolution - Successfully manage to cart. $17.17, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2015 by Rethink Press.
Add this copy of Intellectual Property Revolution-Successfully Manage to cart. $21.85, new condition, Sold by BargainBookStores rated 4.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2015 by Rethink Press.
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New in New jacket. Intellectual Property Revolution-Successfully manage your IP assets, protect your brand and add value to your business in the digital economy (Paperback or Softback)
Add this copy of Intellectual Property Revolution: Successfully Manage to cart. $25.98, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2015 by Rethink Press Limited.
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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages.
