A brand is more than a snazzy logo - but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd - and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines - so how do you navigate your way through the process? That's where Brand Tuned comes in. With ...
Read More
A brand is more than a snazzy logo - but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd - and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines - so how do you navigate your way through the process? That's where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: * define your brand to drive the business forward and help it stand out * know what brand promise will attract your ideal client * pick a name that will put you "front of mind" * ensure that the design elements you choose are distinctive and 'ownable' * train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business - while avoiding the potential pitfalls. Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.
Read Less
Add this copy of Brand Tuned: the New Rules of Branding, Strategy and to cart. $6.25, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2021 by Practical Inspiration Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Brand Tuned: The new rules of branding, strategy and to cart. $17.67, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2021 by Practical Inspiration Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). 252 p. 23 photographs, 11 graphics; 34 Illustrations, unspecified. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Brand Tuned: The new rules of branding, strategy and to cart. $17.68, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2021 by Practical Inspiration Publishing.
Add this copy of Brand Tuned: The new rules of branding, strategy and to cart. $18.72, new condition, Sold by Ambis Enterprises LLC rated 3.0 out of 5 stars, ships from Benton Harbor, MI, UNITED STATES, published 2021 by Practical Inspiration Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're a small town bookstore that loves books and loves it's customers! Buy from US! Trade paperback (US). 254 p. Contains: Unspecified, Illustrations. Includes: unspecified, illustrations.
Add this copy of Brand Tuned: the New Rules of Branding, Strategy and to cart. $19.22, new condition, Sold by BargainBookStores rated 3.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2021 by Practical Inspiration Publishing.
Add this copy of Brand Tuned to cart. $27.99, new condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2021 by Practical Inspiration Publishing.