What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada--a business historian who worked at IBM for many years--pinpoints the crucial role of corporate culture.
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What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada--a business historian who worked at IBM for many years--pinpoints the crucial role of corporate culture.
Read Less