Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services ...
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Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services by four main codes: altruism, aesthetic, ordering, and affinity. This essentially new approach provides the tools, clear constructs, and case studies to help companies take full advantage of the opportunities offered by gender-based marketing.
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Add this copy of Inside Her Pretty Little Head: a New Theory of Female to cart. $4.18, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2007 by Cyan Communications.
Add this copy of Inside Her Pretty Little Head: a New Theory of Female to cart. $5.09, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2007 by Cyan Communications.
Add this copy of Inside Her Pretty Little Head: A New Theory of Female to cart. $13.69, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2012 by Marshall Cavendish International (Asia) Pte Ltd.
Edition:
2012, Marshall Cavendish International (Asia) Pte Ltd
Publisher:
Marshall Cavendish International (Asia) Pte Ltd
Published:
2012
Language:
English
Alibris ID:
17681496115
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Fine. 256 p. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Inside Her Pretty Little Head: a New Theory of Female to cart. $13.70, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2012 by Marshall Cavendish International (Asia) Pte Ltd.
Edition:
2012, Marshall Cavendish International (Asia) Pte Ltd
Publisher:
Marshall Cavendish International (Asia) Pte Ltd
Published:
05/15/2012
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English
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18136047496
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of Inside Her Pretty Little Head to cart. $14.08, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2012 by Marshall Cavendish International (Asia) Pte Ltd.
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2012, Marshall Cavendish International (Asia) Pte Ltd
Add this copy of Inside Her Pretty Little Head: A New Theory of Female to cart. $14.16, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2012 by Marshall Cavendish International (Asia) Pte Ltd.
Edition:
2012, Marshall Cavendish International (Asia) Pte Ltd
Publisher:
Marshall Cavendish International (Asia) Pte Ltd
Published:
2012
Language:
English
Alibris ID:
17621324879
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Standard Shipping: $4.99
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Seller's Description:
New. 256 p. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
