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Inside Coca-Cola - Isdell, Neville, and Witte, George (Editor)
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This first book by a Coca-Cola CEO tells an extraordinary personal and professional worldwide story. Isdell helped put out huge public relations fires (India and Turkey), opened markets (Russia, Eastern Europe, Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.

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Inside Coca-Cola 2012, St. Martins Press-3PL, New York

ISBN-13: 9781250013712

Trade paperback