"The way we make decisions has fundamentally changed. We've become a lot more sophisticated and we feel empowered to go online, do our research, tweet at companies, and demand answers to our problems through the content we find. We don't want to be marketed at; we want the freedom to choose based on our own online experiences. Content is the name of the buying game today. Enter Inbound PR, where content meets measurement and helps PR people show the real ROI of their efforts in the new digital era. This book will help ...
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"The way we make decisions has fundamentally changed. We've become a lot more sophisticated and we feel empowered to go online, do our research, tweet at companies, and demand answers to our problems through the content we find. We don't want to be marketed at; we want the freedom to choose based on our own online experiences. Content is the name of the buying game today. Enter Inbound PR, where content meets measurement and helps PR people show the real ROI of their efforts in the new digital era. This book will help readers: Build brand awareness Generate leads Nurture and close them as customers Track the ROI of all these activities Once you can do this for your agency, then you'll be able to develop the Inbound PR services and the internal capabilities to deliver them. That's how you'll grow your PR business in the 21st century"--
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