"What if merely 'standing out' from your competition isn't enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today's global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention--and customers--is more intense than ever before. Standing out is not only more challenging than ever, it now has less ...
Read More
"What if merely 'standing out' from your competition isn't enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today's global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention--and customers--is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, Iconic, award-winning author and speaker Scott McKain examines what an iconic organization or leader is--and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: go negative for greater success; do not 'under-promise/over-deliver'; quit selling your products and services. Iconic is filled with insightful advice and practical examples. It's not a book merely expressing an unproven, unrealistic theory. Iconic teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You'll meet and learn from the millionaire chimney sweep ... the valet parking attendant building an iconic craft brewery ... the single store steakhouse in the Midwest with higher revenue than New York City's famed Tavern on the Green ... and many more. Iconic delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in Iconic. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading Iconic, you will be ready to take your business to the highest level"--Publisher's website
Read Less
Add this copy of Iconic: How Organizations and Leaders Attain, Sustain, to cart. $0.99, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2018 by Forefront Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
Add this copy of Iconic: How Organizations and Leaders Attain, Sustain, to cart. $1.86, very good condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2018 by Forefront Books.
Add this copy of Iconic: How Organizations and Leaders Attain, Sustain, to cart. $2.19, like new condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2018 by Forefront Books.
Add this copy of Iconic: How Organizations and Leaders Attain, Sustain, to cart. $2.19, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2018 by Forefront Books.
Add this copy of Iconic: How Organizations and Leaders Attain, Sustain, to cart. $2.19, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2018 by Forefront Books.
Add this copy of Iconic: How Organizations and Leaders Attain, Sustain, to cart. $2.19, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2018 by Forefront Books.
Add this copy of Iconic: How Organizations and Leaders Attain, Sustain, to cart. $2.19, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2018 by Forefront Books.
Add this copy of Iconic: How Organizations and Leaders Attain, Sustain, to cart. $2.19, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2018 by Forefront Books.
Add this copy of Iconic: How Organizations and Leaders Attain, Sustain, to cart. $3.01, good condition, Sold by Off The Shelf rated 4.0 out of 5 stars, ships from Imperial, MO, UNITED STATES, published 2018 by Forefront Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Add this copy of Iconic: How Organizations and Leaders Attain, Sustain, to cart. $3.39, good condition, Sold by EB-Books LLC rated 3.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2018 by Forefront Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Used book that is clean, average condition without any missing pages. 100%Money-Back Guarantee. Satisfaction 100% guaranteed! Ship within 24 hours!
