"Clear, balanced, and lively." -- Steven Pinker, bestselling author of How the Mind Works ARE YOU AFRAID OF THE "RIGHT" RISKS? Do you worry more about radiation from nuclear power or from the sun? Are you more afraid of getting cancer than heart disease? Are you safer talking on your cell phone or using a hands-free device when you drive? Do you think global warming is a serious threat to your health? GET THE FACTS BEHIND YOUR FEARS--AND DISCOVER . . .HOW RISKY IS IT, REALLY? International risk expert David Ropeik ...
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"Clear, balanced, and lively." -- Steven Pinker, bestselling author of How the Mind Works ARE YOU AFRAID OF THE "RIGHT" RISKS? Do you worry more about radiation from nuclear power or from the sun? Are you more afraid of getting cancer than heart disease? Are you safer talking on your cell phone or using a hands-free device when you drive? Do you think global warming is a serious threat to your health? GET THE FACTS BEHIND YOUR FEARS--AND DISCOVER . . .HOW RISKY IS IT, REALLY? International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear--too much or too little. It brings into focus the danger of The Perception Gap: when our fears don't match the facts, and we make choices that create additional risks. This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole. TEST YOUR OWN "RISK RESPONSE" IN DOZENS OF SELF-QUIZZES!
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Add this copy of How Risky is It, Really? : Why Our Fears Don't Always to cart. $1.49, good condition, Sold by Open Books Ltd rated 4.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2010 by McGraw Hill.
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Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of How Risky is It, Really? : Why Our Fears Don't Always to cart. $2.13, good condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2010 by McGraw-Hill Companies.
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Good. Stains on outside cover/inside the book. Cover/Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
Add this copy of How Risky is It, Really? : Why Our Fears Don't Always to cart. $3.68, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by McGraw-Hill Companies.
Add this copy of How Risky is It, Really? : Why Our Fears Don't Always to cart. $3.68, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2010 by McGraw-Hill Companies.
Add this copy of How Risky is It, Really? : Why Our Fears Don't Always to cart. $3.68, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2010 by McGraw-Hill Companies.
Add this copy of How Risky is It, Really? : Why Our Fears Don't Always to cart. $3.68, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2010 by McGraw-Hill Companies.
Add this copy of How Risky is It, Really? : Why Our Fears Don't Always to cart. $3.68, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2010 by McGraw-Hill Companies.
Add this copy of How Risky is It, Really? : Why Our Fears Don't Always to cart. $3.99, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2010 by McGraw-Hill Companies.
Add this copy of How Risky is It, Really? : Why Our Fears Don't Always to cart. $3.99, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2010 by McGraw-Hill Companies.
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Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of How Risky is It, Really? : Why Our Fears Don't Always to cart. $3.99, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2010 by McGraw-Hill Companies.
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Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
