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How Corporate Truths Become Competitive Traps: How to Keep the Things That Everyone Knows Are True'' from Becoming Roadblocks to Success

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Taking her cue from Will Rogers, who said, It's not what you don't know that can hurt you; it's what you know that ain't so, '' Eileen Shapiro exposes corporate enemy number one: self-deception. Citing dozens of case studies, ranging from the funny to the tragic, she focuses on the eight most common corporate hobbyhorses--corporate truths, '' often based on past successes--that persistently lead smart managers into making bad decisions. And, she offers clear guidelines that will sharpen managers' perceptions and help them ...

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How Corporate Truths Become Competitive Traps: How to Keep the Things That Everyone Knows Are True'' from Becoming Roadblocks to Success 1991, Wiley, New York, NY

ISBN-13: 9780471516439

Hardcover