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How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services

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How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services - McMakin, Tom, and Fletcher, Doug
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The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product, ' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job--not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite ...

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