It's a common knowledge that knowing your audience is the key to persuasive communication. But what does "knowing your audience" really mean? Does it mean knowing your audience's name, age, gender, and socio-economic status? This book shows that if you want to be persuasive the most important thing you need to know about your audience is how your audience makes decisions. And it demonstrates with numerous examples and research findings that when experienced and otherwise highly-skilled professionals--CEOs, medical doctors ...
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It's a common knowledge that knowing your audience is the key to persuasive communication. But what does "knowing your audience" really mean? Does it mean knowing your audience's name, age, gender, and socio-economic status? This book shows that if you want to be persuasive the most important thing you need to know about your audience is how your audience makes decisions. And it demonstrates with numerous examples and research findings that when experienced and otherwise highly-skilled professionals--CEOs, medical doctors, magazine publishers--fail to grasp how their audiences make decisions they also fail to persuade them.
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Add this copy of How Audiences Decide: a Cognitive Approach to Business to cart. $4.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Routledge.
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Add this copy of How Audiences Decide: a Cognitive Approach to Business to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2010 by Routledge.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of How Audiences Decide: a Cognitive Approach to Business to cart. $34.93, very good condition, Sold by Seagull Bookshop rated 5.0 out of 5 stars, ships from Hove, EAST SUSSEX, UNITED KINGDOM, published 2010 by Routledge.
Add this copy of How Audiences Decide: a Cognitive Approach to Business to cart. $44.83, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Routledge.
Add this copy of How Audiences Decide: a Cognitive Approach to Business to cart. $84.86, like new condition, Sold by AmazingBooksPGH rated 5.0 out of 5 stars, ships from Pittsburgh, PA, UNITED STATES, published 2010 by Routledge.
