F???r den Verkauf ist der Aspekt Kommunikation beim Marketing von zentraler Bedeutung. Verkauf hei???t, direkten pers???nlichen Kontakt mit potentiellen Kunden sowie das richtige Produkt am richtigen Platz zur richtigen Zeit und zum richtigen Preis zu haben. Direktverkauf (Verkaufsproze???, Vertriebsmanagement und Vertriebstechnik) ist das Kernthema dieses Buches. Hier lernen Sie die Grundlagen f???r den Gastronomievertrieb, wobei aktuelle Techniken im Bereich Management, Gesch???ftsablauf und Kundenservice besonders ...
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F???r den Verkauf ist der Aspekt Kommunikation beim Marketing von zentraler Bedeutung. Verkauf hei???t, direkten pers???nlichen Kontakt mit potentiellen Kunden sowie das richtige Produkt am richtigen Platz zur richtigen Zeit und zum richtigen Preis zu haben. Direktverkauf (Verkaufsproze???, Vertriebsmanagement und Vertriebstechnik) ist das Kernthema dieses Buches. Hier lernen Sie die Grundlagen f???r den Gastronomievertrieb, wobei aktuelle Techniken im Bereich Management, Gesch???ftsablauf und Kundenservice besonders umfassend behandelt werden. Dar???ber hinaus werden die Themen Vertriebspartnerschaften und Relationship Marketing diskutiert. Anhand zahlreicher Fallbeispiele erkl???rt der Autor anschaulich alle Begriffe und Praktiken. (10/99)
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Add this copy of Hospitality Sales: a Marketing Approach to cart. $12.58, very good condition, Sold by Kayleighbug Books rated 5.0 out of 5 stars, ships from CEDAR GROVE, WV, UNITED STATES, published 2000 by Wiley.
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Seller's Description:
Very Good. Size: 7x1x9; No Stock Photos! We photograph every item. edge wear; 'used' stickers on back cover; name on page ends; For a required or elective course in Hospitality Sales and Introductory Sales Training for Industry taught out of the hospitality management or marketing program at the freshman/sophomore level at the two-year and four-year levels. Some hospitality programs will use this book in the lower level marketing course (taught out of the business school) as well. Focused on the sales aspect of hospitality (not just marketing), this book addresses the primary focus of sales as the communication aspect of marketing as well as direct personal selling to potential customers. Shaw/Morris positions personal selling as having the right product, in the right place, at the right time, and at the right price applied to hotels or foodservice operations. With this emphasis on personal selling-the sales process, sales management, sales and technology-sales becomes integral to the student's understanding of operations and marketing.
Add this copy of Hospitality Sales: a Marketing Approach to cart. $27.29, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by John Wiley and Sons.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 900grams, ISBN: 9780471296799.
Add this copy of Hospitality Sales: a Marketing Approach to cart. $8.55, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1999 by Wiley.
Add this copy of Hospitality Sales: a Marketing Approach to cart. $8.55, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1999 by Wiley.
Add this copy of Hospitality Sales: Marketing Approach to cart. $71.52, new condition, Sold by Collegebooksdirect rated 5.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 1999 by Wiley.
Add this copy of Hospitality Sales: A Marketing Approach to cart. $153.28, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1999 by Wiley.
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Fine. Sewn binding. Cloth over boards. 352 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
