Hit Brands: How Music Builds Value for the World's Smartest Brands

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Read More

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $16.50 (Expires Jul 28, 2024) 60 Day Rental: $22.00 (Expires Aug 27, 2024) 90 Day Rental: $27.50 (Expires Sep 26, 2024) 120 Day Rental: $33.00 (Expires Oct 26, 2024) 180 Day Rental: $35.75 (Expires Dec 25, 2024) Buy eBook Lifetime Access: $54.99 Title: Hit Brands by D. Jackson; R. Jankovich; E. Sheinkop Publisher: Springer Nature Print ISBN: 9781137271471, 1137271477 eText ISBN: 9781137271488 Edition: 2013 Format: EPUB eBook	$16.50 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ