Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
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Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Read Less
Add this copy of Hit Brands: How Music Builds Value for the World's to cart. $52.72, very good condition, Sold by Orbiting Books rated 3.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2013 by Palgrave Macmillan.
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Add this copy of Hit Brands: How Music Builds Value for the World's to cart. $59.32, like new condition, Sold by Magers and Quinn Booksellers rated 5.0 out of 5 stars, ships from Minneapolis, MN, UNITED STATES, published 2013 by Palgrave Macmillan.
Add this copy of Hit Brands: How Music Builds Value for the World's to cart. $61.05, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by Palgrave MacMillan.
Add this copy of Hit Brands: How Music Builds Value for the World's to cart. $65.75, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by Palgrave Macmillan.