Loyalty Programs. They are everywhere! And yet, companies keep going out of business. Ask any airline or retail brand for starters. If loyalty programs worked and it was more expensive to find a new customer than to retain a loyal customer, then wouldn't companies be succeeding at epic levels? Of course they would! But companies succeed or fail for other reasons, don't they? In "Hillstrom's Loyalty", Kevin Hillstrom explains why the customer journey from a first purchase to a loyalty is so long that companies are better off ...
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Loyalty Programs. They are everywhere! And yet, companies keep going out of business. Ask any airline or retail brand for starters. If loyalty programs worked and it was more expensive to find a new customer than to retain a loyal customer, then wouldn't companies be succeeding at epic levels? Of course they would! But companies succeed or fail for other reasons, don't they? In "Hillstrom's Loyalty", Kevin Hillstrom explains why the customer journey from a first purchase to a loyalty is so long that companies are better off investing in new customers. Via modern analytics, Mr. Hillstrom demonstrates how the return on investment in loyal customers can be problematic.
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Add this copy of Hillstrom's Loyalty: Measuring Why it is So Hard to to cart. $12.07, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2015 by Createspace Independent Publishing Platform.
Add this copy of Hillstrom's Loyalty: Measuring Why It is So Hard to to cart. $33.68, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2015 by CreateSpace Independent Publis.
Add this copy of Hillstrom's Loyalty: Measuring Why It is So Hard to to cart. $63.50, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2015 by CreateSpace Independent Publis.
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