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Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.

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    eBook icon PDF eBook Handbook of Research on Customer Engagement

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    • Title: Handbook of Research on Customer Engagement by Linda D. Hollebeek
    • Publisher: Edward Elgar Publishing Inc
    • Print ISBN: 9781788114882, 1788114884
    • eText ISBN: 9781788114899
    • Edition: 2019 1st edition
    • Format: PDF eBook
    $57.56
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