An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
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An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.
Read Less
Add this copy of Greener Marketing: a Global Perspective on Greening to cart. $103.89, new condition, Sold by Revaluation Books rated 4.0 out of 5 stars, ships from Exeter, DEVON, UNITED KINGDOM, published 1999 by Greenleaf Pubns.
Add this copy of Greener Marketing: A Global Perspective on Greening to cart. $75.10, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1992 by Greenleaf Publishing.
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Add this copy of Greener Marketing: A Global Perspective on Greening to cart. $92.62, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 1992 by Greenleaf Publishing.