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This new volume provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.

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    eBook icon EPUB eBook Green Consumerism: Perspectives, Sustainability, and Behavior

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    • Title: Green Consumerism: Perspectives, Sustainability, and Behavior by Ruchika Singh Malyan And Punita Duhan
    • Publisher: Taylor & Francis
    • Print ISBN: 9781774631836, 1774631830
    • eText ISBN: 9781351138024
    • Edition: 2021 1st edition
    • Format: EPUB eBook
    $82.48
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