"This book answers the most critical questions facing CEOs today. How can legacy companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power to create compelling products and services for a new generation of socially-conscious consumers that attract the best employee talent who want to do meaningful work? In this ground-breaking book, Bobby Jones and Afdhel Aziz share revolutionary principles based on their deep experience as co-founders of the world's most ...
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"This book answers the most critical questions facing CEOs today. How can legacy companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power to create compelling products and services for a new generation of socially-conscious consumers that attract the best employee talent who want to do meaningful work? In this ground-breaking book, Bobby Jones and Afdhel Aziz share revolutionary principles based on their deep experience as co-founders of the world's most inspiring purpose consultancy Conspiracy of Love (with Fortune 500 clients like Adidas, Red Bull, Oreo, and Microsoft)This bookis the essential handbook for corporate leaders wishing to unleash the power that creates inspired innovation, engaged employees, and new frontiers for growth"--
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