The ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. This book is the first to offer a true global, as opposed to multinational perspective on marketing. This global approach also presents marketing in a cross functional approach to the business operation. This edition addresses the reaction to the recent 1998 Asian financial crisis and how these dramatic changes and their effect on ...
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The ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. This book is the first to offer a true global, as opposed to multinational perspective on marketing. This global approach also presents marketing in a cross functional approach to the business operation. This edition addresses the reaction to the recent 1998 Asian financial crisis and how these dramatic changes and their effect on the rest of our global economy. Also, based on European countries trying to create a unified European economy, the prominent event of the introduction of a common European currency, the Euro, on January 1, 1999 has impact world wide. Issues surrounding these events are covered at length.
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Add this copy of Global Marketing Management Update to cart. $9.56, fair condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by Wiley.
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Add this copy of Global Marketing Management: Update 2000 to cart. $12.00, very good condition, Sold by Faith In Print Books rated 4.0 out of 5 stars, ships from Cumming, GA, UNITED STATES, published 1998 by John Wiley & Sons.
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Very Good. No Jacket. Book. 4to-over 9¾"-12" tall. Very nice clean tight hardback with only very light overall wear. pages clean and unmarked. nice copy!
Add this copy of Global Marketing Management: Update to cart. $39.89, like new condition, Sold by Marches Books rated 5.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 1999 by John Wiley & Sons.
Add this copy of Global Marketing Management to cart. $48.29, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by John Wiley & Sons.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1700grams, ISBN: 9780471353904.
Add this copy of Global Marketing Management Update to cart. $69.38, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by Wiley.
