Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a ...
Read More
Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.
Read Less
Add this copy of Global Marketing: Foreign Entry, Local Marketing, and to cart. $4.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1996 by Richard D Irwin.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Global Marketing: Foreign Entry, Local Marketing and to cart. $5.58, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published by McGraw-Hill Medical Publishing.
Add this copy of Global Marketing: Foreign Entry, Local Marketing and to cart. $5.58, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published by McGraw-Hill Medical Publishing.
Add this copy of Global Marketing: Foreign Entry, Local Marketing and to cart. $6.29, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Good condition. 4th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Global Marketing: Foreign Entry, Local Marketing, and to cart. $6.54, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of Global Marketing: Foreign Entry, Local Marketing, and to cart. $7.62, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Very Good condition. 3rd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of Global Marketing: Foreign Entry, Local Marketing, and to cart. $7.62, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
Add this copy of Global Marketing: Foreign Entry, Local Marketing & to cart. $8.00, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1999 by McGraw-Hill.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good Condition. Some highlighting. More on J skid Multiple copies available this title. Quantity Available: 15. ISBN: 0073658634. ISBN/EAN: 9780073658636. Pictures of this item not already displayed here available upon request. Inventory No: 1560723372.
Add this copy of Global Marketing: Foreign Entry, Local Marketing, and to cart. $8.45, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published by Irwin/McGraw-Hill.
Add this copy of Global Marketing: Foreign Entry, Local Marketing, and to cart. $8.45, fair condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published by Irwin/McGraw-Hill.